Setkim Kimya Ltd. Şti. (Divortex) was founded, in 2005, with 100% domestic capital by two young investors in order to address the deficiency in since professional and scientific production since there were no corporate companies in Turkey, which carry out a business on auto maintenance and cleaning, and many products were imported from abroad. When the company was founded in Turkey, it was the first company to produce the products for "Touchless Car Wash with foam Cannon". Although the company first entered the sector as the producer of car care and cleaning chemicals, it started to produce industrial general cleaning products within time. Along with the horizontal expansion, the company has started to produce and sell Marine (Yacht-Boat) care chemicals and made a wide range of products available to professional in the sector as of early 2015. In a similar vein, as of 2015, the company has invested on R&D regarding carpet cleaning and care chemicals sector, which has achieved a rapid growth in Turkey, but failed to achieve the same growth in terms of technique and quality, and thus the company has started to produce and sell these products. Since its foundation, Setkim Kimya has been among the companies that exhibited a sustainable growth thanks to its stable and innovative performance, and its high quality product range that meets the needs and expectations of the professionals in 3 different cleaning and maintenance sectors. Setkim Kimya continues it activites for offering innovative products to the sector with its growing experience, expert staff, R&D and know-how support by the relevant departments of universities, and makes contribution development and industrialization of our country by exerting effort to produce the imported goods in Turkey. In Turkey, it is a solution partner for the largest corporate companies in Turkish automotive sector thanks to its innovative and superbly performing products, and remains as a market leader for corporate companies since years. The company also operates abroad as a preferred solution partner both in Turkey and in other regions of the world, and introduces "Made in Turkey" markt to Europe, the Middle East and Russian market. Setkim Kimya, maintains its production process with a high quality service approach along with its TSE, ISO-9001, ISO-14001, Rosh and Reach certificates, setting goals as innovation, and a measurable and sustainable growth. Setkim Kimya produces, markets, sells and distributes Divortex Car Care: Car Care and Cleaning Chemicals, Divortex Marin:Marine Yacht & Boat Care and Cleaning Chemicals, Divortex Industrial Cleaning: Industrial General-Purpose Cleaning Chemicals, Ekinoks:Carpet Cleaning and Carpet Care Chemicals, Vortex Car Care: Auto Care and Auto Cleaning Chemicals in Turkey and also exports to various countries under "Divortex Main Brand". As of early 2016, Setkim Kimya was reorganized as a company. Following the personnel re-organization, logo, product labels and product packaging were in the 1st stage renewed in order to develop its corporate identity and to make them comply with its dynamic structure and developing world trends, purchasing preferences and sales channels. We collaborate with professional producer, graphic designer, social media and internet experts for product advertisements, presentation and promotion. The company has modernized its production plant and E-Commerce sales have become one of the company's distribution channels.
Our Goals, Values, and Strategies
At Setkim Kimya, our primary goal is to become the first-choice brand in the cleaning and care chemicals industry and to turn our vision of “Our Target Market is the World” into reality with our innovative and extensive product range.
Our core strategy is to prioritize customer satisfaction by developing reliable products that exceed expectations and offering comprehensive pre- and post-sales services. We aim to create long-term loyalty and satisfaction for both our customers and our employees. By maintaining a strong and sustainable presence in the markets we operate in, we strive for profitable and continuous growth.
Our Core Values
Customer Orientation
We see our customers not just as buyers but as long-term business partners. Our priority is to accurately analyze their needs, provide high-quality and consistent solutions, and always be by their side throughout pre- and post-sales processes.
Investment in Human Resources
Our greatest asset is our employees. The quality of our products starts with the quality of our team. Therefore, one of the cornerstones of our company culture is to develop our employees’ skills, offer a participatory and supportive work environment, and create continuous development opportunities that enhance their effectiveness.
Ethical Values and Transparency
We conduct all our operations with honesty, openness, and the highest business ethics. In all our relationships—from suppliers to customers—we adhere to a “win-win” principle and full compliance with the law. We are committed to acting in an environmentally conscious manner and promoting this awareness.
Creativity and Innovation
We adopt a proactive and innovative approach that anticipates market trends and customer needs in advance. With our R&D investments, we continuously improve product development processes and offer innovations that add value to the industry.
Efficient Use of Resources
To ensure sustainable growth, we make the necessary investments and manage the resources generated from our operations in a rational, efficient, and long-term beneficial manner.
Investor Values
We see all our investors—who contribute their efforts before their capital—as valuable stakeholders. We commit to providing a transparent and sustainable management approach that meets their expectations.
